Daily tasks - building a successful community website:
(The following tasks were written with Field Reps in mind but because this is a team effort members of our support staff or even site sponsors might find this information helpful)
1) Be a Regular - Visit your community website every day as any visitor would. Check and post to the forums and events calendar. Don't hesitate to keep a series of ads to post on behalf of your sponsors. It would be better if they posted their own ads but the next best thing is for us to post ads for them. Just rotate the ads posted to keep things interesting.
2) Test Things - Do a few keyword searches and check the menu system to make sure everything is working properly. If your website has a prize program check the winner's list to make sure it's working properly. Don't hesitate to make suggestions to our development team at 270net Technologies if you see aspects of our sites that could use improvement.
3) Help Others - Help at least one sponsor each day to learn how to use the classifieds. Explain in detail the sponsor interface. In short, make sure at least one sponsor per day really shares the vision and is in our camp. Active sponsors are hard to come by but they are worth their weight in gold. They will help you grow your business and they'll be sure to renew. It's especially important to make sure they understand the Promotional Partners Program. If your sponsor is active in telling the world they can be found on the AreaGuides portal they'll be even more inclined to renew. Also don't forget the entire set of tools in the Sponsor Toolkit. The more tools that get used the more likely a sponsor will renew.
4) Event Promotion - Each week pick the community event that is most interesting to you and attend the event and take some photos (of course make sure any events you attend are on the Events calendar). Then post a photo tour of the event. Annual events are especially important because those planning on attending the event in subsequent years can get a feel for the event and your photos may encourage additional attendance. You can also use the Article Interface to publish an article about the event.
5) Brand Promotion - Be proud of your community website's brand. If you live in Frederick County, for example, have Frederick.com embroidered on your shirts. Have Frederick.com lettering added to your vehicle. Auto lettering is some of the most efficient visibility for the cost possible because the car is driving around anyway and the only cost is the one-time lettering fee. Carry store window decals, banners and plastic signs with you so you can put them up when you see a good spot. Listen to local radio stations and make sure Promotional Partners are doing their part to promote our community website.
Special Note: The above tasks are in addition to regular visits with your sponsors, making daily task lists, checking your e-mail regularly and other standard good-business habits. Remember, when you're out and about in the community you should always be looking for opportunities and most importantly always remember you are representing your community's homepage. Hold your head high and realize that your mission is a righteous one and that with some good old fashion hard work even those that resist at first will eventually see the light.
Field Rep Attributes & Equipment
Webpage Development Worksheet
Referral Request Form
Promotional Partner Worksheet
Community Guide Annual Sponsorship Listing Invoice
Click Here For A Website Sponsorship Application
Sponsor Removal Form
Agent Starter Kit
Business Card Sample
Sponsor Tool Kit
Guide For Our Sales Representatives
"We will feature your business on our community guide."
Clients listed on our community guides are "sponsors".
(For ANY exceptions to this procedure, phone YOUR manager on the spot for an approval.)
Sponsor's pages in our AreaGuides.COM community guide network are designed to be reviews of the sponsors business or service. Pages consist of photos; a contact box with the name, address, phone numbers and e-mail or web address of the sponsor; and a summery or story about the business. The pages are designed to introduce users of the website to the sponsor's business. Although the pages contain necessary detail they are not intended to serve as a complete website for the sponsor.
1. Fill out sign-up form COMPLETELY.
2. Turn over the sign-up form and do an interview, making notes about the business.
Examples of questions:
3. Get a clean copy of their logo. (a business card, stationary, etc.)
4. Take three photos or collect color prints from the sponsor.
5. That evening, type up your notes in simple paragraph form for the webmaster. At the top of the Word document should be the header including all information from the webpage application. All text should be flush left in default font without any formatting. This prep work should be done even if you build your own dynamic webpages.